Electrolytes, creatine and magnesium in one stick pack: the formula on the rise
At Vitafoods 2026, one trend dominated the stands: formulas that combine several functions in a single serving. Hydration is the best example. Brands now combine electrolytes, creatine and magnesium in one stick pack to mix in water, instead of selling three separate products.
- One stick pack replaces two or three products: a strong argument for athletes and everyday users alike.
- Creatine carries an authorised claim on performance in successive bursts of short-term, high-intensity exercise, at 3 g per day.
- Magnesium contributes to electrolyte balance and normal muscle function.
- The fill weight sets the format: our stick packs are 20, 30 or 40 mm wide and 60 to 160 mm long.
- Irati Production blends and packs these powders in Saumur, France, in stick packs, doypacks or jars.
Why this combination appeals
Single servings already make up most of the electrolyte powder market. Consumers want a simple routine: a stick pack in a water bottle, before or after exercise, or in the morning at the office. By adding creatine and magnesium, a brand meets three needs with one product and one SKU to manage.
The claims you can use
Sodium on its own has no claim. Claims on endurance and water absorption are reserved for carbohydrate-electrolyte solutions that meet a precise composition set by the regulation. We check these conditions before approving the label.
The technical points to solve
The creatine dose weighs heavily in the stick pack: 3 g on its own. Added to the mineral salts and flavouring, it often points to a 30 or 40 mm wide stick pack. Taste takes work, as magnesium and potassium are bitter and the flavouring and sweetener must mask it. Finally, the powder must dissolve quickly and stay uniform from one stick pack to the next, which is decided at the blending stage.
What we do in Saumur
Our 4 mixing rooms prepare uniform multi-active powders. We then pack them in stick packs, in doypacks for a refill version, or in jars. You start from a standard white label formula or a formula developed by our R&D team. The site is ISO 22000 certified, follows HACCP and is FDA registered.
Frequently asked questions
Can creatine and electrolytes be combined in one stick pack?
Yes. It is one of the most launched combinations in 2026. You need enough room for the 3 g of creatine and work on the taste.
Which claim can be used for hydration?
Magnesium contributes to electrolyte balance. Claims on water absorption are reserved for carbohydrate-electrolyte solutions with a regulated composition.
Does Irati Production manufacture these stick packs?
Yes. We blend and pack these powders in Saumur, France, in stick packs 20, 30 or 40 mm wide, in doypacks or in jars.
The information in this article is general and does not constitute regulatory advice. Each formula undergoes a technical and regulatory feasibility study.