How to Start Your Own Gummy Vitamin Brand

Why start your brand with gummies

Gummies have changed the way consumers take supplements. They are chewable, they taste good and they need no water, so people take them more willingly and more consistently than capsules. For a brand, gummies are also photogenic: they look great on social media and stand out on the shelf. That is why so many brands choose gummies for their first product, or to refresh an existing range.

The format has its constraints too: the amount of active per gummy is limited, some ingredients are hard to mask, and stability must be confirmed over the full shelf life. That is where your choice of manufacturer matters.

Pectin: gelatin-free gummies from day one

All our gummies are pectin-based. Pectin is a plant-derived gelling agent from fruit. Our gummies contain no animal gelatin: they suit vegetarian and vegan consumers as well as those who avoid pork or beef products. The one exception is our collagen gummies: also pectin-based and gelatin-free, they are not vegan because marine collagen is of animal origin. For the differences in texture and heat resistance, see our pectin vs gelatin gummies comparison.

The gummies new brands ask for most

• Vitamins and multivitamins: vitamin D, vitamin C, B vitamins, for the whole family.
• Magnesium: a highly searched active, often paired with vitamin B6.
• Sleep: melatonin or botanical formulas, subject to specific rules in Europe.
• Beauty: biotin, zinc, marine collagen with vitamin C.
• Sport: creatine gummies, a strong trend that takes creatine beyond the gym.

White label or custom recipe?

Our advice: start with one or two standard formulas to validate your sales channel, then invest in an exclusive recipe for your best seller.

The choices to make for your gummy

• Actives and dose per gummy: they set the number of gummies per serving and the feasibility of the recipe.
• Flavor and color: natural-origin flavors and colors, chosen to mask the taste of the actives.
• Sugar content: a classic recipe or a no-added-sugar positioning with suitable sweeteners.
• Coating: sugar-coated, oil-coated or sour, depending on the texture you want.
• Container: resealable jar or doypack, number of gummies per pack.

Labeling, claims and notification

A vitamin gummy is still a food supplement. In the EU, its label carries the name "food supplement", the recommended daily portion, a warning not to exceed it, "keep out of reach of young children" and the general particulars (ingredients, allergens, best-before date, batch). Only claims authorized under Regulation (EU) No 432/2012 are allowed, such as "vitamin D contributes to the normal function of the immune system". Before the first sale in France, your brand notifies the product to the DGCCRF on the Compl'Alim platform, which replaced Teleicare. If you target children, extra care applies to doses and presentation. For the US, the label follows FDA rules with a Supplement Facts panel.

Concrete steps to launch your gummy brand

• 1. The brief: audience, need, sales channel, number of SKUs and positioning (vegan, no added sugar, made in France).
• 2. The formula: pick a standard white label formula or start a custom development.
• 3. Samples: tasting and approval of flavor, color and texture by your team.
• 4. The label: we review composition, mandatory particulars and claims; your designer lays out the approved text.
• 5. Notification: your brand notifies the product using the file we prepare.
• 6. Production: manufacturing, packaging, release testing, then storage or shipping.

Common mistakes to avoid

• Cramming too many actives into one gummy: gummy size limits the active content; a focused formula beats an endless ingredient list.
• Promising what the rules forbid: "anti-stress", "fat burner" or "cures" are not authorized claims in the EU.
• Overlooking the container: gummies are sensitive to humidity and heat; the jar or doypack and its closure matter as much as the recipe.
• Ordering too much stock up front: on a standard formula, a small batch is enough to validate the market.
• Forgetting logistics: storage, order picking and returns should be planned before the first sale.

Why gummies made in France

Gummies are a demanding format: cooking, depositing, drying and coating all affect texture, dose accuracy and shelf life. Working with a manufacturer in France, at an ISO 22000 and HACCP certified, FDA-registered site, gives you batch-level traceability, a certificate of analysis for each lot and direct access to the formulation team when you want to adjust a flavor or a color. It also simplifies European distribution: restocking is easier to plan, and your distributors and pharmacies get the documentation they ask for. For brands selling across the EU, a single manufacturer handling both production and regulatory review keeps labels consistent from one market to the next.

What we take care of

Irati Production handles formulation, raw material sourcing, gummy manufacturing, packaging, quality control and regulatory review of your label. You keep control of your brand, your design and your sales. From our Allonnes site, we can store your gummies, prepare orders for your retailers and ship them directly to your end customers, including returns management, so you can sell without running a warehouse.

To explore our formulas and technical options, visit our gummy manufacturer page. For the full picture, read our guide on how to start your own supplement brand.