Private Label Supplements for Gyms and Personal Trainers: The Guide

Why gyms and trainers launch their own brand

Your members and clients ask you about creatine, protein or hydration. Today, they buy elsewhere, often online. Offering your own supplements, under your name, has three benefits: you recommend a product you know, you strengthen your brand, and you create an extra revenue stream, at the gym and in your online programs.

Which products to offer first?

No need to replicate a specialty store. Start from the questions your clients ask most:

Creatine monohydrate

Strength training, explosive sports, active women and older adults · Tub, single stick packs, gummies

Protein powder

Muscle gain, supervised weight management · Tub, doypack, stick packs for trial

Electrolytes

Cardio, functional fitness, endurance sports · Single stick packs at the front desk

Magnesium and vitamins

Clients tired by a demanding pace · Capsules, gummies

BCAA or EAA

Regular and experienced lifters · Flavored powder, stick packs

Three well-chosen products are enough to start. Favor simple formulas with a readable composition that you can explain to a member in one sentence. To go further in building a line, see our guide to building a sports nutrition product line.

The stick pack: king of the gym

At the gym, the single-serve stick pack sells by the unit at the front desk, next to the post-workout drink. Members can try a product without buying a full tub, then move up to the larger format. It also fits into a welcome pack or a coaching program. See our stick pack manufacturer page.

Private label or custom formula?

• Private label: you pick a proven standard formula and we label it with your brand. It is the fastest way to start, and small batches are possible. See our small batch manufacturing page.
• Custom formula: you create a unique product, with your own flavor or combination of actives. It is the next step, once your sales are established; the minimum depends on development.

Your name on the product: what private label allows

With private label, the product carries your name, your logo and your visual identity. You are the brand in your clients' eyes. You choose the flavor among our standard formulas, the format, the tub size or the number of stick packs per box. The label must still include the mandatory information, which we review with you before printing. It is also a chance to showcase your method: a QR code linking to your training programs or usage tips creates a direct link between the product and your coaching.

The rules for selling supplements in Europe

In France, food supplements are not restricted to pharmacies: a gym or a trainer can sell them. But several rules apply, and similar principles hold across the EU:

• Notification: the party placing the product on the market, meaning the brand, notifies each product to the DGCCRF before selling it. We support you through this process.
• Labeling: product name, ingredient list, daily dose, mandatory warnings, batch number, brand contact details.
• Claims: only health claims authorized in the EU may be used, with their exact wording. For example, creatine increases physical performance in successive bursts of short-term, high-intensity exercise, at 3 g per day.
• Coach messaging: a trainer advises on training and lifestyle; they do not diagnose or promise any therapeutic effect, on social media or at the gym.
• Competitive athletes: for tested clients, look into the EN 17444 anti-doping standard.

Storage and shipping: we handle the logistics

Trainers do not always have the space, or the time, to manage boxes. We can store your products at our Allonnes warehouse, prepare orders and ship them directly to your clients or your gyms. You focus on coaching and selling; we handle logistics, including returns. See our storage and logistics page.

Online programs and remote clients

Many trainers now coach clients remotely, through apps and online programs. Your supplement brand can follow them: a product link inside each program, a starter kit shipped with a new subscription, a monthly refill sent automatically. With direct shipping from our warehouse, a client anywhere in France or Europe receives the same product as a member at your gym. This turns a local gym brand into a brand that grows with your online audience.

Pricing and margin

Your retail price must stay consistent with what your clients pay elsewhere while reflecting the value of your advice. A gym or trainer brand sells on trust and proximity: you do not need to be the cheapest, but you do need to explain why your product is the right one. Made in France, transparent composition, usage tips built into your programs: these are your best arguments. Single stick packs also make an affordable first purchase.

A successful launch

• Start small: two or three SKUs, a polished visual identity, a price consistent with your clientele.
• Build products into your programs: a training plan that explains when and why to take creatine sells better than a poster.
• Let people taste: single stick packs, samples in the welcome pack.
• Measure: track sales by product to decide on the next SKU.
• Train your team: every coach at the gym should explain the products with the same words and the same claims.

A French manufacturer at your side

We manufacture your supplements in Saumur, France, at an ISO 22000 and HACCP certified site. Creatine, protein, electrolytes, amino acids: we help you choose the right products, review your labeling and deliver wherever your clients need them.